Are you ready to transform your body?
Personal coaching that helps you build muscle and strength, simplify your nutrition and reduce body fat.
- feel stronger & fitter
- 91%
- have more energy & sleep
- 74%
- have improved recovery
- 85%
- have built better habits
- 94%
Struggling to Stay Motivated or achieve your goals? You’re Not Alone
I’ve been a Personal Trainer for over a decade and I know the reasons most people give up. I provide a solution to ensure you don’t! Most clients come to me feeling:
You start strong…
then fall off after a few weeks when life takes over.
You’re training hard,
but your body isn’t changing the way you expected.
You’re confused about food,
because nutrition advice online in contradicting
You know what to do in theory,
but struggle to stay consistent without accountability.
The problem isn’t motivation – it’s not having a simple, personalised plan that fits your life.
This has been the best fitness experience. The structure is always clear and engaging; it changes often enough to be interesting but stays consistent enough to feel comfortable with each workout. I’ve seen real gains because of the consistency of the check-ins, the coaching, and the responsiveness of the programme. Cannot recommend this highly enough.
Matthew
I started 2025 at around 134 kg and began my weight loss journey with the basics like walking 10,000 steps a day and cutting out added sugar. A few months later, I added a calorie deficit of 1,500–1,600 calories and increased my steps to 15,000–20,000. I started strength training feeling nervous, but it soon became something I enjoyed. Now I weigh 93 kg, over 40 kg down from where I started. I’m incredibly grateful for this journey, it has been life-changing in more ways than just weight loss.
Jack
I am so glad to signed up to this programme! It was my first experience of online coaching, but James has been an incredibly supportive and understanding coach. My biggest challenge has always been diet, but we found a way of balancing what I eat without it taking over my life. My job means I eat out a lot, but James gave me a system to still get results - I have actually lost 8kg now!
Sophie
A 3-Step System That Delivers Results
A one size fits all approach does not work. Each programme needs to be created and tailored for you to make it easy to follow.
Personal Assessment
We start with a call to review your goals, schedule, and lifestyle. This forms the basis of creating a coaching plan that gets results.
Custom Strength + Nutrition plan
I will then a build custom plan for you that fits seamlessly into your life. Track your weights, monitor progress and follow each workout step-by-step.
Progress Checks
Through weekly check-ins and 24/7 support I will ensure you achieve your goals. Let me guide you and take.
Ready for me to be your coach?
Start NowWhat’s included?
As a qualified PT and Coach, I have the expertise and experience to guide you to results sensibly and sustainably.
LFG 1-1 Coaching Plan
- ✔Bespoke Training plan
- ✔Bespoke Nutrition guidance
- ✔Weekly check-in support
- ✔Direct message support anytime
- ✔Access to my exclusive coaching app
No cookie-cutter plans, everything is created for you
3 months minimum term, because results take time!
Still need more information? Book your free consultation call with London Fitness Guy.
Meet your coach
I’m James - the London Fitness Guy. For over 10 years I’ve coached people who felt stuck, unmotivated, or confused about where to start.
My job is to make fitness simple, build your confidence, and guide you step-by-step so you actually enjoy the process.
You work with me throughout your journey to get support, structure and results.
Book a call now and let’s get the ball rolling.
London Fitness Guy
Frequently asked questions
90% of clients are new to online coaching. You aren't alone, check to see if your question has already been asked.
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